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L’Oréal Launches Brandstorm 2021

An innovation competition for students around the world.

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By: Charlie Sternberg

Associate Editor

L’Oréal has launched the 29th edition of Brandstorm, its innovation competition for students around the world. This year, students will be invited to “Invent the Beauty Shopping Experience through Entertainment,” exploring the world of retail and e-commerce, mentored by L’Oréal’s digital experts.   “At L’Oréal, we are convinced that the younger generations hold the keys to the future,” said Jean-Claude Le Grand, executive vice-president Human Relations. “At a time of economic uncertainty in the ...

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